Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

You worry your approach, your method, your insight will be ‘stolen’ and used against you by your competitors. It’s understandable – but, is the reality worth all the worry? Maybe, maybe not.

Check out today’s fast paced video where Dan explains some ideas to think about when considering if you should jump in and share your ideas with fellow cleaning business owners in peer groups and/or in online groups. Then, he tells you his opinion of why most worries of ‘being taken advantage of’ are overblown. Why? Hint; it’s based in human nature.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

There’s a secret to pricing consumable poly/paper products properly and there’s a secret to pricing your project work, you know, the EXTRA service you offer, such as tile maintenance, carpet cleaning and window cleaning.

Check out today’s fast paced video where Dan shares the thing mistake many cleaning business owners make when it comes time to decide on how much profit to add in and what final price to charge. Then, Dan explains the REAL, practical value of these services you offer - and why it is critical you price them in a way - that clearly reflects that significant value!!

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

So, how in the world do you decide which marketing strategies to use and which to steer clear of?? Well, there are clues or signs to look for – and today, we’ll look at one BIG thing to consider

Check out today’s fast paced video where Dan shares the one thing to look for from any marketing strategy, the one factor that can help find the GOLD in a sea of marketing glitter and hype. Then, he’ll give a series of specific examples of strategies and – the PRINCIPLES they are grounded in.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

It’s easy to take your eye off the ball, to miss the point. It’s easy to think the technical part of any job; the delivery of the service – is all that matters. But, that would be a mistake.

Check out today’s fast paced video where Dan shares a personal story of a well intentioned person who may be completely unaware of what the real reason she’s struggling in building a class of students for her aerobics class. Then, he explains how knowing what’s really going on, what’s really necessary to build a growing and loyal group of followers (customers) can make all the difference.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

When you’re a kid or even a teenager, adults in general, parents in particular can surprise you. These people who you dismiss as being ‘over the hill’ and ‘out of it’ can suddenly do something you never expected.

Check out today’s fast paced video where Dan shares a couple quick stories about his dad; describing situations where his dad demonstrated what seemed at the time – almost like a super power. Then, Dan explains how this ‘old guy’ strength is not restricted to guy’s - but rather can be seen in any man or woman - who has developed the ability to finish important tasks by overcoming obstacles and fatigue. Then, he explains how you can use that same skill to create meaningful differences between you and your competitors.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

It surprising, embarrassing really, when you see a fellow salesperson act the way they sometimes do – in the lobby of a business. You see them light up ‘like a Christmas tree’ when their contact comes out to get them. But, it’s what they do, or don’t do, in the 10 or 15 minutes before their contact comes out –that’s the problem.

Check out today’s fast paced video where Dan shares his own surprising, disappointing ‘lobby stories’ to try to explain what message salespeople are sending whether they’re aware of it or not – when they misbehave while waiting for their contact to come ‘get them’. Fortunately, there’s an easy fix, and it starts by treating everyone the right way, all the time – not just when you’re being seen by someone you’re trying to impress.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

Parents teach us lessons; some of them are key to the way we run our cleaning businesses. They can range from principles to live by to small habits to follow.

Check out today’s fast paced video where Dan gets personal for a minute; sharing a little bit of background about his own parents and then gets right into three specific lessons they taught him – that affected how he ran his janitorial business and now his software company.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

Most cleaning companies don’t even have a difference they can point to that makes them different – better, than their competitors. So, why am I now suggesting, you go a step further and make your ‘claim to fame’ be visual too. Well, because it works.

Check out today’s fast paced video where Dan explains why having a MGP or UCA or USP is great, but it can be made even better if you add one specific ingredient – making it visual. Then he gives a specific example, which may or may not be right for you; either way, keep ‘making it visual’ on your radar when you’re creating your own powerful marketing messages.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

It’s said with pride – and rightfully so; being able to say you have over 20 years or more in the cleaning industry is an accomplishment. It definitely shows one is willing to work hard and persevere. But, if the same cleaning business owners who can proudly make that claim ever wonder why they’re struggling in one or more parts of their companies operation – there may be some simple factors we can look at.

Check out today’s fast paced video where Dan shares why ‘always looking for change’ and then ‘being willing to implement some strategic change’ is so key; especially in today’s world where the rate of change in factors like equipment, software and technology are increasing.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

They must do something differently, right? Yep, those rich, successful cleaning companies must have ‘something up their sleeves’, you know some strategic way of doing certain things in a way that produces better results than the cleaning businesses that struggle.

Check out today’s fast paced video where Dan shares a few of the ‘things’ rich, successful cleaning business owners do DIFFERENTLY than those cleaning companies that struggle. You may find yourself being surprised that it starts not with the action but with first overcoming barriers like FEAR.

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