Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers topics from the latest trends in janitorial software to proven marketing strategies to help you grow.

What can you do to keep your customer longer? Put in place a strategy designed to increase their chances of saying ‘ I appreciate you’, ‘I need you’ and ‘I love you’ about YOUR cleaning company, specifically, its services and people.

Check out today’s fast paced video where Dan shares 3 key strategies each designed to get your customers experiencing feelings of appreciation, need and love about your cleaning company. Plus, he gives easy to understand, practical examples of each of the three strategies.

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This blog post will be different, even weird - in how it's structured, in what it says.

But, maybe that's a good thing.

Maybe, it will get your attention, get your mental 'wheels turning' on how you promote your cleaning services.

Here goes....

Think TARGETED vs broad, 'shotgun' approach

Think ONGOING vs 'on and off'

Think INVOLVED vs easy

Think SCHEDULED vs 'hit or miss'

Here's some MORE >>>

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers topics from the latest trends in janitorial software to proven marketing strategies to help you grow.

How do you get through challenges, the tough times when you’re tempted to give in or quit? Sometimes it’s unlikely factors that can make all the difference in getting us through difficulties we would have ordinarily thought would be too much for us.

Check out today’s fast paced video where Dan shares three specific factors that help him get through tough time in his boxing class. Then, he explains how you can use those same three factors in your cleaning business to get through marketing and operational challenges that can seem overwhelming.

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Some questions are better answered by others.

For example, complicated legal or accounting issues.

Some questions are answered pretty quickly and confidently by the owners of cleaning companies.

For example, how to effectively extract a carpet or dust an office.

But, there are other questions, ones cleaning business owners may think they need outside help to answer - yet, may not.

Let's take a look...

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers topics from the latest trends in janitorial software to proven marketing strategies to help you grow.

It helps when it matches. What am I talking about? Well, your company name, of course. I know, it sounds obvious, but like a lot of things, it never hurts to remember. You want your company name to match, support and reinforce your position in the marketplace and strategy for future growth.

Check out today’s fast paced video where Dan describes various positions and strategies cleaning businesses follow and how selecting an appropriate business name that strengthens those positions and strategies can help. Then Dan shares how he and Tony changed their janitorial business name to match their changing strategies over the years.

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