The great motivational speaker, Zig Zigler got it right when he said "You can have everything in life you want - if you help enough other people get what they want in life." This philosophy isn't only great advice for living - it's great business advice too. That's right, not only is it the right thing to do - it's can help your chances of landing the job!

Before you're done watching this video episode you'll hear how switching the focus from you to your prospect may be the single hardest, yet most important factor in improving your marketing and as a result business fortunes.

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Should you guarantee your work?

Yes!

That's right, I'm tempted to answer the question with a flat out 'Yes!' and call it a day, but it is probably worth talking about for a few minutes.

We had to wrestle with this - Guarantee or Not Guarantee question in the beginning too, when we first bought and started running a very small cleaning business called Jim's Cleaning years ago.

You see, when we took over the business, there was no 'Satisfaction Guarantee' in place.

Heck, there were barely any rules at all.

So, we had to think about whether we should offer a guarantee, and if so - what kind.

You know, when you're first starting off and money's tight, it's easy to fall into the trap of thinking, "Hey, if some customer simply decides, on a whim, that they're not happy, I don't want them to get

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Conducting a professional walk-through of a building for a cleaning bid - STARTS with how you treat the receptionist. That's right, not only is it the right thing to do - it's can help your chances of landing the cleaning job! Don't believe it.

Before you're done watching this video, Dan will show you how following your mother's advice to 'treat everyone the way you would like to be treated' is not only good for you, but for your business too. Very often, people believe what others say about you more than what you say about yourself - so what the receptionist says to your contact about you may very well be important.

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Ok, let's pick up right where we left off last time.

We were looking at how, if we're not careful, our marketing, selling and customer service habits can have the opposite effect of the one we want.

For example, we discovered:

Many times, the harder we nervously chase something - the less likely we are to get it!!

We may, in fact, actually drive it even further away. Let's take a look at an example.

Have you ever had a building where your janitorial business was bidding on the cleaning - and, it was an account you desperately wanted to land?

So, what do you do?

Well, have you ever caught yourself anxiously, nervously, desperately calling them back every day ( or MORE) just to 'check in' to see if they had made a decision.

Only problem is - you find the more you

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Ever noticed how your neighbors who desperately want to sell their house suddenly find the energy to do all the paint, putty and landscaping they've been putting off for years? Yep, they know what buyer's want to see - a home that is solid, well maintained and attractive. Same thing holds true for businesses - like cleaning companies.

Before you're done watching this video episode - Run Your Cleaning Business... Like You're Selling It! you'll see how identifying things to improve and then making the effort to make those changes now, can not only give you the edge when it comes time to sell - it will also give you the enjoyment and financial rewards that come from running an efficient and professional cleaning business in the mean time.

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No disrespect.

It's really more of a business question, than a personal one.

Put another way, what message are you projecting to your prospects?

Think about it a minute.

Does the way you 'do business' (i.e. selling, customer service) send the message that you are a successful busy cleaning business owner or not?

Well, if you are like many well-intentioned janitorial or residential cleaning contractors, you may be sending a quite different message than the one you'd like to.

It's an easy trap to fall in to.

Why?

Well, because among other reasons, from a very early age we are taught to be helpful, generous, and available to others in need - and those are all good qualities!

But, and this is a big BUT

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It’s not ok to have your customer’s offices looking great… while yours looks like a frat house on a Saturday morning after a crazy Friday night. That’s right, you and your staff deserve to work in a environment that is kept as clean, professional and well-maintained as the clients you take care of. Watch this fast paced video to learn how the rewards of a clean office start with things like pride in yourself and your company, but go even further to, for example, the message it sends to your employees as well as any applicants that stop by.

Before you’re done watching this video episode you’ll hear how Dan and Tony got tons of marketing ‘mileage’ by making sure their office was cleaned to the same high standard as the clients they served.

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I see it all the time.

I go out to meet someone in charge of hiring the janitorial cleaning company for a building.

It can be grumpy Gary, the general manager at an auto dealership, or bored Brenda the office supervisor at an insurance company.

It doesn't matter which one. If our Gary or Brenda are unhappy with their cleaning, or just 'going out for bids', here's an almost guaranteed way to get these grumpy or bored prospects EXCITED about you and your cleaning company.

Drum roll please...

..bring them something

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Success isn’t just for other people - it’s for YOU too. Never forget that. It can be easy to get down in the dumps about your cleaning business when you have to face a tough economy, people problems - and scheduling issues to boot. But, there are steps you can take to overcome even your toughest problems. Watch this fast paced video to learn how you can use other people’s experience as a road map to your own success.

Before you’re done watching this video episode you’ll learn the truth, that in many ways, the highly successful people you admire - may actually be you too - if you find the right plan and implement it with determination.

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Warning: This blog is long. I know. Sorry, but, it's important - and I think it reveals a strategy which may REALLY come in handy for you time and time again.

Here's the strategy - DIP YOUR TOE IN FIRST!

To explain what I mean, let me tell you a story of how those words saved us a small fortune and may do the same for your janitorial business someday!

You see, one day one of our managers sat down to 'vent' about a frustrating problem.

One of our customers wanted a total price (more about this 'pickle' later) on removing what appeared to be years worth of built-up grease, grime, and who knows what else - from a concrete factory floor!

It was bad.

And our floor maintenance manager was really struggling to figure out how to price the job.

'I mean', as he put it, 'This job is so strange, how in the world do I know how long it's going to take - or how it's going to look when we're done!?'

He made a good point - it was tough to judge this job.

And we've probably all run across one or two of these kind of oddball, tricky, and sometimes potentially disastrous jobs.

And if you haven't yet, chances are you will!

So what can we do? Well, let's take a look.

Well, first, the customer has added to the problem by drop the pricing 'hot potato' in your lap saying

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