When should you call your janitorial prospects back? What should you say? How often is too often to call back? It’s an important question cleaning business owners often ask. After they deliver a cleaning bid or janitorial proposal, salespeople want to follow up with their prospect - without being a nuisance or acting desperate. Watch this fast paced video to learn interesting and effective answers to those questions and more.

Before you’re done watching this video episode you’ll learn how to take charge of the selling situation and feel confident calling your prospect once and for all, because you’ll know WHY you’re calling.

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Ever had one of your customers cut back on the cleaning to save money?

My guess is a big YES, you have - us too.

In fact, we probably all have at one time or another.

Anyway, it may have sounded something like this:

'We need to cut our cleaning expense in half, so we need you to reduce our commercial cleaning service from 6 days a week to 3 days.'

Well, BE CAREFUL, because -all things aren't equal.

You see, like I said, our janitorial business customers had gone through ups and downs too, like anyone, and had to cut back on services including cleaning.

So, we're all too familiar with this situation.

And when they called, they often had it - in their mind - that the price of cleaning was exactly proportionate to the number of days cleaned, you know, frequency.

For example, if they pay $300/ month for 2 times per week cleaning, they are convinced they should only have to pay only 1/2, basically $150 for that 1 time per week service.

The problem is - that is not

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What do your cleaning business prospects and customers love as much as they love FREE? Watch this fast paced video to find out. You’ll learn how you can easily add this secret ingredient to your marketing, selling and yes, even customer services - anytime you want - and get a handful of practical examples too!

Before you’re done watching this video episode you’ll have another marketing tool to pull out and use anytime you want to engage your customer in a way they actually prefer. It doesn’t get much better than that!

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Want to hear my secret, non-scientific method, to spotting potentially great employees?

Great! It starts with a story.

One day, while waiting in line to get my car washed, I stumbled on to what might be the easiest - yet 'under the radar' way to spot a great potential employee for your cleaning business.

Here's the thing - while I was waiting in line to go through the car wash, I noticed something.

As you already know, before getting their car washed, many people vacuum out their car using the vacs available at the car wash.

I know, I know - big deal, right?

BUT, here's the thing.

Have you ever noticed how FEW

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Poker players have ‘em - and so do your cleaning business prospects and customers. They’re called ‘tells’ or clues, and the key is to learn what they are, how to spot them - and then what to do next. What’s at stake? Well, miss these clues or ‘tells’ and risk losing your prospect or customer’s interest -notice them, and you can win their respect and maybe even their business. Watch this fast paced video to find out what you need to know to watch and listen for -starting NOW.

Before you’re done watching this video you’ll hear a number of practical examples of how you can quickly and easily spot these ‘tells’ - and, just as importantly, what to do next.

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What does the name of your cleaning company say about you?

Think about yours. Say it a few times. Write it down; look at it for a minute.

What does it say to you? Does it send the message you want it to send? Does it say you are credible, experienced, professional janitorial business?

So, what should your company name be?

Well, that's depends on you, of course, your personality and what message you want to send to your prospects and customers?

Do you want it to be folksy? friendly? Do you want it to be credible? confident?

Many companies change their names over time; we did several times.

We started off with

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Janitorial Marketing GOLD. You may think finding something to impress your janitorial business prospects - is as hard to come by as gold. Well, it doesn’t have to be - not if you realize adding this one ingredient - namely, specifics, to your advertising can be that gold for your cleaning business. Watch this fast paced video to find out how you can do it NOW.

Before you’re done watching this video you’ll see a number of great examples of how you can quickly and easily add this marketing GOLD to your cleaning business starting today.

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My father, now nearly 90 years old, always says to me, 'Don't worry Dan, just keep trying do your best everyday, and you'll be fine.'

What?

Really, I mean what in the world is that supposed to mean?

It seemed sort of dumb - or at least obvious.

I never even knew what it really meant, it was so general, so old fashioned to say 'Just keep trying your best everyday- and things will work out!'

I mean, come on dad - get with it!

Right?

Well maybe not.

Yeah, you see lately, I'm beginning to get what he's talking about.

That's right - I'm here to admit it, I'm beginning to believe he's 'on to something'.

(Oddly enough...he's getting smarter as I get older. Weird, huh?)

Truth be told - he was

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I know why the building owners and property managers do it - arrange for group walkthroughs when they go out to get competitive janitorial bids to compare, that is. It’s to save time, money and aggravation - for them. Fine. But ,for the janitorial business owner, if they're not careful, it can spell trouble. What kind of trouble? Watch this fast paced video to learn, not only the challenges of the group walkthrough, but, more importantly, what you can do about it.

Before you’re done watching this video episode we’ll examine how the dynamics of a group anything, in this case, a cleaning bid walkthrough, can leave some cleaning companies ‘hanging’ when it comes to getting all the necessary building information you’re going to need for bidding and preparing a proposal. The good news is there are things you can do to make sure you’re not one of those cleaning contractors that miss out.

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Next time you sit down to figure out how many cleaning hours to bid a building at, budget for and assign to a cleaner - you may want to remember this story.

Let's say our cleaning business picked up a new account -an office building, which we thought should take about 3.5 - 4 hrs. to clean.

Well, when we started the job, we would simply show some new cleaning person how to clean it in about 3.5 to 4 hrs.

So far, so good - right?

Well, the first week went fine. Our cleaning person spent at least the 4 hrs. we gave them, maybe even a little more, since they were new.

But then a surprise...

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