Hear Dan’s story of how he painfully learned to NEVER stop marketing. When you don’t have a reliable way to find and land new janitorial jobs, you may find yourself desperately holding on to jobs because you’re afraid your cleaning company will fail without them. It’s something many commercial cleaning business owners have felt at one time or another - and they don’t like the feeling.

Before you’re done watching this video episode you’ll learn what it takes to keep new cleaning business coming in and why it’s so important to those just starting a cleaning business as well as those janitorial companies that have been around a while.

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We've discussed how including features and benefits in our marketing pieces help us to show credibility. Now, we need to tackle BELIEVABILITY.

So, how do we do that?

Well, there are various ways. Here are two of the best:

First, Testimonials. The actual endorsement of real customers is hands down -hard to beat! To be able to include the positive comments of a current customer about your work is powerful.

For example, Mr. Joe Smith from Acme Widget Company says, 'ABC Cleaning Company always keeps our offices in tip top shape. We've been using them for 2 ½ yrs. Their staff is reliable -we would recommend them to anyone looking for quality cleaning!'

Second, Visual Proof. Another way to create believability is visual proof. An actual photo showing the amazing results of a recent carpet or tile project can do wonders to win over your prospect.

Remember:

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If you’re not making any money at one of the jobs your janitorial business cleans, it’s time to put through a price increase, right? Well, maybe, maybe not. It depends. And in this fast-paced video will look at one of the important things it depends on -that you may have never thought of before.

Before you’re done watching this video episode - When is the BEST time for Janitorial Businesses to Raise Prices? you’ll learn about what may be actually be THE hidden KEY as to whether your next price increase sails easily through, or is stopped - dead in its tracks.

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For your sales letters to generate lots of interest from prospects try using powerful, 'hi-octane' headlines.

What are 'hi-octane' headlines? Well, let's first say what they're not.

Hi-octane headlines are not lies, half truths or outlandish promises meant only to shock the reader. For example, here's what were NOT talking about:

'Call WE'RE PERFECT CLEANING CO., where we promise to do every thing perfect every night, guaranteed, or you'll get triple your money back!'

Simply promising the moon in your headline to get the attention of your prospect doesn't work - your prospects know better, and so do you.

So what does work?

Well, let's look at a famous

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Think quality control inspections and how they affect your janitorial business - is boring? Ok, maybe it is, a little - but in this fast-paced video you’ll hear a few things about inspections we bet you won’t find boring. But, as an owner of a cleaning company, these ideas may be of particular interest and value to you and your janitorial business.

Before you’re done watching this video episode - Janitorial Inspections? Short, General and Frequent WINS!, you’ll see why trying to act professional when it comes time to lay out the quality control and inspections for your commercial cleaning company can be a costly mistake, and ineffective to boot!

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Today, let's start a grocery list of ingredients that should be included in really any successful sales letter or marketing piece?

And, a great place to start is to see how FEATURES of your cleaning service can provide clear and desirable BENEFITS to your prospect.

Start by using some 3 x 5 index cards to jot down all the features of your service.

Heres' just one example:

1. Proven track record of satisfied clients; with a list of current references.

Then jot down the important part to the prospective customer - that's right, the corresponding BENEFIT they prospect could receive from each FEATURE.

For example:The confidence of knowing they're dealing with a proven company.

Let's do a couple more...

Feature:
2. Fully trained associates; using both classroom and on the job training.

Benefit:
2. The pride they'll feel when tenants, or better yet, his boss, ask him how he found such a great a cleaning company that does such a wonderful job!

Ok, here's another example

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The phone rings - it’s one of your customers. They have a cleaning complaint. You send one of your managers out to fix it. Case closed. That’s it, right? Well, not necessarily! Watch this short video to see what Dan and Tony learned, the hard way, about what it really takes to fix a janitorial complaint or cleaning problem.

Before you’re done watching the video you’ll see that it take a lot more than just sending one of your people out to ‘take care of it” - if you want to offer great customer service in your janitorial business or commercial cleaning company.

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We've talked about the importance of contacting our prospects about every 6 weeks.

This week, let's talk about what messages we should be sending when we contact them by calling or by sending them a sales letter, brochure or post card etc.

To do that - let's back up just for a second.

What do you or I look for when we hire a service tech - plumber or electrician etc?

Well, of course, credibility and believability. Isn't that right?

First, is the service person credible? Are they trained? Certified? Insured? Licensed? Are they experienced?

Those are some of the things we look for to see if we think they are qualified to handle the job; in other words credibility!

But, credibility is just the beginning. It's NOT the only thing we look for - not by a long shot.

The second thing we ask ourselves

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Knowing what NOT to do can be as helpful as knowing what to do. Bad selling habits like the ones described in this short video can cost you sales - plain and simple. But studying what NOT to do when you’re selling can just as quickly ‘jump start’ your selling technique and sales results. Watch now to learn what you can do now to dramatically improve how you sell commercial cleaning - by learning some of the worn out philosophies and selling habits that may be holding you back.

Before you’re done watching this episode you’ll learn a handful of practical ‘things’ you can do to turn your janitorial cleaning prospects into customers faster than ever before. Listen NOW ; you’ll be glad you did!

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Get filed...to get hired. It's an insider tip that still works even in today's online world.

Specifically, you want to get your company info. i.e. sales letter, brochures etc. into your prospect's hands and then into their file - the one they keep in their office about cleaning.

Oh, and I'm not talking about sneaking into their office in the middle of the night to do it. (Hint; sending a great direct response sales letter by mail will do just fine... more about that later.)

So why is it so useful to get in to their file anyway?

Well, over the years, we've discovered something very interesting about the person in charge of hiring the cleaning company.

It doesn't seem to matter if it's an office manager, maintenance supervisor, facilities manager or President of the company...even in a world of online 'search' - many of them still

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