Clever or funny marketing ads can be entertaining... but is it the best approach for your company’s janitorial advertising? You want marketing messages that work!

Well, before you’re done watching this episode we’ll disclose an approach that what we found to be VERY effective for our cleaning company – one that you might want to take advantage of!

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Last time we looked at regular jobs versus one-time jobs.

Today, let's talk about big jobs vs. small jobs.

Let me tell you a story...

For a long time, we were afraid to take on bigger customers. We got use to cleaning places for $250 to $500/month.

1. The profit margin on the jobs was good
2. We knew how to take care of them, and
3. We were happy just trying to get as many of them as we could.

We thought by getting a lot of these smaller accounts, at least all of our eggs weren't in one basket. And there was some truth in that.

Frankly, there were lots of jobs in that price range, and we were glad to simply get as many of them as we could!

But, after a while, we began to realize

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There's one thing you can add to the cleaning business’ marketing that can reach out and create an immediate connection between you and your prospect. It’s not magic and it doesn’t cost a fortune.

Well, before you’re done watching this episode we’ll reveal exactly what this ONE thing is, and why you should start including it in your marketing sooner rather than later. What are you waiting for? Listen NOW and get started TODAY; you’ll be glad you did!

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If I had to choose between a regular customer and a one-time job, I'd take the regular customer nearly every time!

You might want to do the same. Here's why:

Let's say I had the chance to pick up either a one time strip/wax job where I could make a whopping $400 profit in one night vs. a regular office cleaning contract where I only made $145 a month.

Yeah - I'd still take

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It can be a good thing or a bad thing. What’s that? Well, who’s going to be responsible to provide the consumable poly/paper restroom and lunchroom type supplies of course - things like toilet paper, hand towels and hand soap.

Well, before you’re done watching this episode we’ll explain how the answer to who is going to pay for these supplies and how they are going to be billed can be THE difference between whether you end up bonding your cleaning business to your customer in another profitable way… or simply end up getting burned by the ‘hot potato’; that’s right, actually losing money each month by providing this service.

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Today, let's talk about deciding who you don't want to clean ...and why.

Let me tell you a quick story,

When Tony and I first started we would do nearly any kind of cleaning, and some things that weren't really cleaning at all.

Let's see, we:

-stripped and waxed retail stores,

-resealed concrete in a commercial laundry,

-opened up a reception hall for weddings, and oh yeah, hooked up the pop canisters too,

-mowed the front lawn and took the trash to the curb at a small neighborhood office

So, as you can see, we were running around doing a real "hodge podge" of things.

Frankly, it wasn't

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It can be a good thing or a bad thing. What’s that? Well, who’s going to be responsible to provide the consumable poly/ paper restroom and lunchroom type supplies of course - things like toilet paper, hand towels and hand soap.

Well, before you’re done watching this episode we’ll explain how the answer to who is going to pay for these supplies and how they are going to be billed can be THE difference between whether you end up bonding your cleaning business to your customer in another profitable way… or simply end up getting burned by the ‘hot potato’; that’s right, actually losing money each month by providing this service.

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OK, let's get right to it, because the sooner we answer this question, the sooner you can get the kind of cleaning business you've always dreamed of having.

Remember last time, when we asked..."What kind of accounts would give you a steady income, be easy to staff, easy to manage and give you a "shot" at extra work year round?"

Put another way, "What kind of accounts would give you the best chance at growing a large, profitable and stable cleaning business?"

Well, here was the answer for us...office cleaning!

Specifically; 3-5 nights per week, office cleaning, performed in the early evening, for owner-occupied professional, medical, industrial and manufacturing buildings, over 7,500 square feet, within a 50-mile radius of our office.

You may want to take a second to re-read that because every part of it is important.

It became our target market - our niche!

So, our target account

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Should you change the name of your cleaning business? Well, maybe, maybe not - it depends on some important things - several of the most critical of which we’ll reveal in this video. Make the right decision, and you may find you have a strong branded identity in the marketplace. On the other hand, make the wrong decision and you may find yourself endlessly floundering not knowing if your name is helping you or hurting you.

And before you’re done watching this episode we’ll tell you exactly what changes we made to our company name and why!

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Would you do me a favor?

Here it is....

Picture something.

That's right, I know it may sound lame, but stop for just a second and try to picture exactly what you'd like your cleaning business to be like.

Take a moment to really think about it...

If you could make a wish... and see it magically come true - how big would your cleaning business be, how many buildings would you cleaning and what would you average day be like?

Done?

OK.

Now, was any of this in your picture?

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