What CAN you do? What WILL you do? Your janitorial business’ prospects want to know the answers to both questions before they decide to hire you. Can you blame them? Don’t we all feel that same way when we hire a plumber or electrician?

Watch this short video where we’ll explain why your janitorial prospects looking to hire a new commercial cleaning contractor are no different, and how you can convincingly prove your credibility and believability to them. Before you’re done watching this episode we’ll reveal the two best ways to tackle the ‘believability’ challenge through testimonial and/or visual proof!

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Do you ever feel like a punching bag... in your cleaning business?

Well, if so, you're not the only one, because that's exactly how we felt.

Let me tell you our story....

For too many exhausting years, our cleaning business "pounded" on us, every day.

It was bad.

Tony and I were just barely making it, many times needing to use credit cards just to cover the payroll and monthly bills!

We ran around like crazy during the day trying to get more account, and then turned right around and cleaned until late at night.

Yep, you guessed it, we had to race right back to work early the next morning, to fix problems, at the accounts we didn't have time to check the night before!

And there were always

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Why doesn’t the phone ring? Why don’t cleaning prospects call? You may feel you’ve done a good job of logically showing why you’re janitorial business’ prospects should call you and hire you, but truth is there not; at least not as much as you’d like.

Watch this short video where we reveal what may be the main reason why they don’t call, why they don’t take action. It’s an insider secret to what really ‘makes people tick’ and that includes your cleaning business’ prospects. Before you’re done watching this episode we’ll give actual examples of how this process works including what the monthly sales goal was for OUR cleaning business!

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10? 100? 1000? How many marketing pieces should you send out to get the number of new janitorial leads you’re shooting for each month? It’s an important question because it may determine whether you’ll be looking at having too few, too many or just the right amount of leads. So, rather than guess how many pieces to send out…could there be a more ‘scientific’ way to decide? We say, YES!

Watch this short video where we reveal our simple, yet effective, strategy for figuring out how many marketing pieces to send out per week or per month to generate the amount of new janitorial business you’re looking to add to your cleaning company. Before you’re done watching this episode we’ll give actual examples of how this process works including what the monthly sales goal was for OUR cleaning business!

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Everybody wants them, but not everybody has them. What’s that? Well, testimonials. And if you’re in the cleaning business, you know just how valuable it can be to have a number of glowing testimonials about your ability to consistently deliver superior service. So, if we all agree on that, then why do so few janitorial businesses have them or at least as many as they would like.

Watch this short video and you’ll not only learn the one-word secret to getting testimonials, you’ll discover a strategy of how you can practically count on getting them consistently. Before you’re done watching this episode we’ll reveal not only learn the one-word secret to getting testimonials, but a strategy of how you can practically count on keep getting them as well!

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Don’t make the mistake we made! What’s that? Well, when our janitorial cleaning business was busy - we completely stopped contacting our prospects. And when things were slow - we called them too much. That’s right, we ‘hounded’ them. Both strategies were a mistake. But, we learned better. We discovered how often to contact them to generate maximum RESULTS.

And before you’re done watching this episode we’ll reveal, not only how often you should contact your prospects, but we’ll also begin to explain what that contact should consist of. It’s a strategy designed to take advantage of the very nature of the janitorial business that makes this amazing strategy, well…amazing!

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It’s not what you’re used to hearing, is it? No, you’re used to hearing how you have to land the sale, NOW, whatever it takes. We say, ‘Baloney!”. But, don’t think that means we’re willing to accept anything less than having a cleaning business that’s fast growing, profitable and fun to run. It doesn’t. In fact, quite to the contrary, we found our marketing and selling strategy of ‘Aiming to be NEXT’ actually propelled our cleaning business forward.

Before you’re done watching this episode of we’ll reveal why this strategy works so effectively in the cleaning business. That’s right, there are some things about the nature of the janitorial business that makes this amazing strategy, well…amazing!

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It’s not sexy. It’s not the latest marketing fad in cleaning business. It doesn’t have to be. What are we talking about? Direct Mail. That’s right- good, old-fashioned, direct mail. It’s the marketing method that went the way of the pet rock and the hula hoop if you believed the ‘internet is everything’ guys. We say, ‘If you’re spending all your time trying to use only ‘free’ online advertising by having a website, you may be really missing the boat.

But don’t despair, because before you’re done watching this episode we’ll reveal why this old-fashioned marketing method may just the ‘ticket’ for getting your cleaning company’s message within arms reach of your prospects.

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NOW what? You’ve got your target list of buildings. You’ve got the names of the decision makers at those buildings. So, should you call or send them something? Well, in this fast paced video we not only give cleaning contractors the surprising answer, we also warn about the danger of only doing it the wrong way. So, if you want to get appointments at buildings where they’re glad to see you - watch this one carefully.

And before you’re done watching this episode we’ll reveal how you can get appointments at buildings, where they’re glad to see you.

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Perfect Cleaning? Is that what your customers want? You might think so if you’d listen to and believed some of your wacky competitors who boast about “We’ll never miss a trash….EVER!” or “We still have our FIRST customer!” or “Take the “white glove’ test.... your current janitorial company might fail it ….but we wouldn’t!”. Uh-huh, sure. Frankly, we’re not buying that load of malarkey and suggest that your customers aren’t either! But, if that’s NOT what customers want… what exactly is it that they do want?

Fair question. And before you’re done watching this episode we’ll tell you what they really want and how you can begin to give it to them.

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